1.Our Promise
We thank you for your trust and handing your personal data in our hands. We promise to you that we’ll be dedicated to protect your privacy, taking all reasonable precaution measures and be in compliance with all laws and regulations of Hong Kong in regards of personal data revised by Hong Kong government from time to time. We’ll review this privacy policy regularly and revise it at anytime. For details, please refer to the following in regards of our methods of collecting, using, transferring and reserving your personal data.  

2.Providing Your Personal Data
Every time when you purchase our products, or use our services, website or mobile APP, you might be required to provide your personal data to us. You could choose not to provide your personal data we required to us, but if you chose not to, we might not be able to offer our products or services to you, or you might not be able to login on our website or mobile APP.

3.Types of Personal Data We Collected
The types of personal data we might collect inclues:
(a)Your name, telephone number, email address, home address, billing address or shipment address, your payment and credit card data and any other personal data you’re willing to provide to us;and
(b)The IP address of your computer or mobile device, your real-time location data, browser settings and history, and other Internet recording data.

4.The Purpose of Collecting Personal Data
Your personal data might be used in one or more of the following purposes:
(a)To communicate with you;
(b)To verify your identity and any of your accounts relevant to us;
(c)For administration management, manage any of your relevant memberships or every marketing, promotion and company activities you participated; 
(d)To process your product or service order (including your cart content, mailing your bill and payment).
(e)To process and response to your enquiry, suggestion or complain;
(f)To develop new products and services;
(g)To conduct customer satisfaction survey.
(h)To conduct data analysis, marketing research, statistic analysis and behavior analysis to help us better understand your needs and enhance our services and product quality;
(i)To customize our website and content, in order to meet your needs;
(j)To conduct direct marketing after your approval; and
(k)Any other purposes directly related to the above.

5.Transfer Personal Data
To accomplish the above or process your personal data (strictly to the extent necessary), we might disclose or transfer your personal data to our associated companies inside or outside Hong Kong, including China-Hongkong Telecom Limited, Direct Telecom Service Co.,Ltd.(Guangzhou) and any other third party service provider. In addition, if we consider the disclosure or transfer of your personal data is based on the request of the law or governing regulation or protection of our interest (within the law), we might disclose or transfer it to any third party.  

6.Preservation of Personal Data
We will preserve your personal data in compliance with the relevant laws and regulations. We will keep your personal data no longer than we need to accomplish our goal, and will delete your personal data as soon as it’s reasonable possible.

7.Direct Marketing
We will use your personal data for direct marketing from time to time, including:
(a)To promote our products, services, activities, campaigns, promotions (benefits and offers), special events and any other information we considered relevant, or to give out our free sample.
(b)To promote the products, services, activities, campaigns, promotions (benefits and offers), special events of our suppliers, business partner, and third party service providers.
(c)To conduct market research and assessment.
We will provide to you the details of the relevant direct marketing activities based on the personal data you provided, including via ads, mails, telephone, email, SMS or messages to your mobile device.
We will not use your personal data for the purpose of direct marketing without your consent. If your wish to cancel partly or all of the info related to direct marketing activities, you can refer to the methods set out in the following part “Other Information” to contact our customer service officer, or follow the cancel link we provided to show your choice or request us to change your option (without any additional charge).

8.Information Protection
To ensure that when you are using our website, your personal data will be used in a safe manner and will not be abused, we’ve chosen the safe servers with advance encryption technology. When you are sending your order information, our Secure Sockets Layer (SSL) can shield your information from the third party. We also have other safety measures, including only give the trained staff access to personal data when it’s necessary. We will not allow any unauthorized access.   

9.Cookies
When you are using our website, our cookies will automatically collect your information (including the browser and system you’re using, the domain name of the Internet service provider). Cookies are the information stored in the computer when you are surfing on the internet. Our cookies will identify your computer and enable us to customize your shopping experience and identify you when you come to visit our website again. The information we gathered from cookies will be used for the purposes.
Most of the browsers are pre-set to accept cookies automatically. You can alter your browser settings to reject the cookies. If you choose to reject the cookies, you might not be able to use all of our website’s functions and services. 

10.Third Party Websites 
This privacy policy only applies to us and our website, not to any other third party (including the websites they operated). When the links or banners you clicked redirect you to the third party or our associated companies’ websites, you will be bind by their privacy policy. Although we support the protection of internet privacy, we will not be responsible for the actions took by any third party aside from us.

11.Check and Correct Your Data
You can contact our customer service officers through methods set out in the following part “Other Information”, asking to check and correct your personal data. We process your request after we verified your identity; we might charge you a reasonable administration fee for the said request.

12.Revision of the Privacy Policy
We might revise this privacy policy from time to time, and post the revision on our website (www.directel.com.hk). You could read through this privacy policy from time to time, in order to ensure that you’ve acquired the latest version of it.

13.Other Information
If you have any questions towards this privacy policy, please contact our customer service officers through the following methods:
·Online Shopping: +852 3691 0198 / 020 10198;
·E-mail: (Online Shopping) cs@chkt.hk
·Mail: Room 3701-2 and 14-15, Hong Kong Plaza, 188 Connaught Road West, Hong Kong

This privacy policy has both Chinese version and English version. If there is any ambiguity, please refer to the English version.